Discovery Lift Report
The Discovery Lift report measures the growth in number of plays due to Discovery. Discovery Lift is defined as the total number of Discovery plays expressed as a percentage of the total number of organic plays.
ExampleIf there were 100 organic plays and 20 Discovery plays in a week, the Discovery Lift would be 20*100/100, or 20%.
Report File NameThe report file name is Discovery_lift_<yyyymmdd>_<yyyymmdd>_<PID>.csv.
Report FieldsThe report includes the following fields.
*PID in the file name is the Provider ID and an Ooyala reference for your Backlot account. Each account has a different Provider ID. You can therefore use this to distinguish your CSV reports if you have multiple Backlot accounts.
|Player_ID||The Backlot ID of the Ooyala player. A player_ID of '0' is used to show aggregate metrics across all players.|
|Player_Name||The Backlot name of the Ooyala player.|
|Date||The date the lift was generated.|
|Aggregate_Lift||Total lift covering plays from the Discovery end screen and pause screen.|
|End_Screen||The lift from the Discovery end screen alone, including auto-plays.|
|End_Screen_ excludingAutoplay||The lift from the Discovery end screen alone, excluding auto-plays.|
|Pause_Screen||The lift from the Discovery pause screen.|
Note: If you are using more than one Ooyala player, views from players that do not have Discovery enabled are still counted as organic plays, resulting in a lower than actual lift.