Ad Insertion Policies
What is an Insertion Policy?
- the allowed ad formats
- the number of linear ads in breaks (pre-, mid-, post-, and seek-rolls)
- the duration of the ad break (time based breaks)
- the minimum time between linear ads
- the frequency and behaviour of non-linear ads in breaks (overlays)
- the skip ad button behaviour
You can configure a unique ad insertion policy on any category of your content from within Pulse to control the ad serving down to individual content level. The settings for a category are inherited to all sub-categories, but you can choose to override these settings on any sub-level. The ad insertion policies are flexible and can also be applied to devices and content play length. If you want to boost or limit the ad serving on specific devices, you can customise that. You can have individual ad insertion policies for long and short video, making it easy to optimise ad load for long or short form to take into account user behaviour around the content type.
Configure an Insertion Policy
- Click on the insertion policy (cogwheel) icon, or choose Ad Insertion Policy
Settings from the desired category's menu. The following page opens up:
- Device containers: choose a device container from the list to configure
ad insertion policies for a specific device container you want to target.
Note: Insertion policies are not inherited across devices.
- Override parent policies: activate the button to be able to configure the insertion policy, otherwise all the settings are greyed out. The settings for a category are inherited to all subcategories, but you can choose to override these settings on any sub‐level by activating this button.
- Use different insertion policy for short/long form content: enable if you want to use different insertion policies for short and long form content. If you do not activate the button, it defaults to short form insertion policy.
- Spot settings:
- Enable or disable interactive and/or standard spot ad formats.
- Time-based Frequency Cap: select the minimum number of minutes
that have to pass before any linear ad can be shown to a viewer again.
You can select from a time range of zero to 10 minutes, or set it to 20,
30, 40, 50, or 60 minutes. Note: Sponsor goals are also affected by this cap.
- Skip Ad Button: select whether to show the skip ad button always,
after first unique view, or never.
- Always: selecting this option allows you to set the amount of seconds, or the percentage of the ad, after which the skip button appears.
- After first unique view: selecting this option allows you
- Set the amount of seconds, or the percentage of the ad, after which the skip button appears.
- Reset view count after a certain time period. You can choose to reset on a scale from 1 to 48 hours.
- Never: selecting this option means that the skip button
never appears. Note: Campaigns, goals, and ads inherit the skip button settings defined in the insertion policy. You can override these settings on campaign, goal, or ad level. For more information, see Override Skip Ad Button Settings.
- Pre-roll, Mid-roll, Post-roll, and Seek-roll: pre-roll, mid-roll,
post-roll, and seek-roll ads are disabled by default. If enabled:
- Configure position based breaks by selecting the maximum number of ad positions for each ad format per ad break. You can select from a range of 1 to 25 ad positions per ad break.
- Configure time based breaks by selecting to limit break
duration and entering the maximum amount of seconds you want the
ad break to last. For time based breaks, both maximum duration
and maximum number of ad positions have to be specified. The ad
break ends when it reaches the specified duration, or when all
its slots are filled, whichever happens first.The limitations of using time based breaks are:
Note: This feature needs to be enabled for your account. Contact your Account Manager if you want to use time based breaks.
- It guarantees that ad breaks are not longer than the time you set, but it does not guarantee the complete duration limit is filled with ads.
- Ads that are too long (exceed the defined duration limit of the break) are not eligible for time based breaks and will not get selected.
- The forecasting engine cannot always take time based breaks into account. For campaign simulations, we assume the goal always 'fits' within a time-limited break. Depending on the length of ads used in an actual campaign, the forecast could appear to show more available impressions than the campaign can actually deliver in a time-limited break.
- You have to specify the estimated duration of 3rd party ads to make them eligible for time based breaks. If the ad exceeds the duration limit of the break, it will not get selected.
- RTB ads are never eligible for selection because Pulse does not know their duration in advance nor can it be estimated.
- (Seek-roll only) Configure the minimum number of seek events that are needed to trigger a seek-roll break, from a range of zero to 25 seek events.
- Ad Selector Ads: ad selector ads allow the viewer to select which
advert they want to watch, with a range of 2 to 6 different adverts to
- Max number of ads: select the maximum number of ads on a scale from 2 to 6, or use default spot settings.
- Begin playback automatically after: enter the amount of seconds after which playback begins automatically.
- Pause ad Settings: enable or disable Pause ad functionality.
- In-Stream Overlay settings:
- Enable or disable the delivery of overlay ads.
- First insertion: the time when the first overlay impression appears. Choose on a scale from 5 to 60 seconds. The default setting is 20 seconds.
- Display for: the amount of time the overlay is visible before hiding it automatically. Choose on a scale from 5 to 30 seconds. The default setting is 15 seconds.
- New overlay every: the number of minutes that need to pass before a new overlay impression appears. Choose on a scale from 1 to 10 minutes. The default setting is 4 minutes.
- Click Save Insertion Policies.